April 30, 2020: With the car manufacturing temporarily suspended, the Home of Rolls-Royce is producing the world’s most exclusive honey.
In their third full season of production, the dedicated 250,000-strong workforce in the company’s Apiary is set to exceed their 2020 volume targets for the ‘Rolls- Royce of Honey’. Rolls-Royce’s English Honey Bees are currently emerging from their hives and foraging on the half-a-million trees, shrubs and wildflowers flourishing across the 42-acre Rolls Royce site, plus the eight acres of sedum plants growing on the manufacturing plant’s ‘living roof’ – the largest of its kind in the UK. The more adventurous bees make sorties into the surrounding
Goodwood Estate, whose 12,000 acres of West Sussex countryside are among the glories of the South Downs National Park.
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The Rolls-Royce of Honey is meticulously handprocessed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite. The Apiary project is Rolls-Royce Motor Cars’ response to the real and present threat facing Britain’s Honey Bee population. The Bee Lines initiative supports farmers and landowners in creating new flower-rich ‘corridors’ to link areas of habitat and help bees and other pollinator species to thrive.
“The Apiary further underlines our commitment to the environment, which informs everything we do at Goodwood,” says Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars. “Our sustainable buildings, thermal ponds, rainwater management systems and wildfowl refuge have already made the Home of Rolls-Royce at Goodwood one of the UK’s most eco-friendly manufacturing facilities. Through this project, which taps into the biodiversity of our site, including our huge living roof, we’re making an important contribution to
conserving Britain’s vital bee population.”
