March 23, 2021: Burberry has revealed two exclusive designs for Honor of Kings, which marks the mobile games’ first co-creation with a luxury brand on their ‘Legend’ skin offering.
Burberry’s CEO, Riccardo Tisci, has exclusively designed two skins for the mobile game’s popular star, Yao, wearing a classic cotton gabardine off-the-shoulder trench coat in Burberry beige and House check, styled with a cropped top, shorts and thigh-high boots. Titled the ‘Spirit of the Forest and Ocean’ Legend skin for Yao, it was created using one of the runway looks from the house’s Spring/ Summer 2021 collection ‘In Bloom’ – a collection inspired by thoughts of regeneration, dynamic youth and reconnecting with nature.
However, for Yao’s second look, she is wearing look 9 from Tisci’s spring/summer 2021 collection for Burberry, a warm royal blue collarless trench coat and bib-front trousers, with a crystal-embroidered vest and black leather wader boots. Fans of the game can buy the look as the trench coat and trousers are available to purchase online and in stores in mainland China.
Remarking on the project, Mr. Tisci said, “I am excited to see how technology has found a way to build and nurture the core human needs of personal and emotional connections. Honor of Kings has created an incredible digital world where we can find a new way to dream with our Burberry community. The power of creativity is that it can open spaces and push boundaries, and I am so excited to have designed exclusive skins that will bring Burberry house codes into this immersive universe.”
The collaboration draws upon Burberry’s exploration of the relationship between humans and nature and its continued affinity to the outdoors. Honor of King’s character Yao embodies the spirit of nature as she can take the form of a deer, which is also an expression of the Burberry animal kingdom house code.
The exclusive Burberry skins will be available to purchase for all Honor of Kings players in mainland China. The skins will then remain part of the players’ permanent collection.
This collaboration marks the second between the luxury fashion house and Chinese technology giant Tencent. In November 2019, Burberry and Tencent had partnered to develop social retail in China, which offers unique experiences that connect luxury customers’ social and online lives to their physical environments, powered by Tencent technology.
UPDATE (March 25, 2021): Since this article was published, Tencent has discontinued its partnership with Burberry. The special Burberry skins are no longer available on the Honor of Kings game.
