October 13, 2022: Mishru, the clothing brand designed by Swapna Anumolu, holds an intangible grace and an ephemeral quality. Growing up in Hyderabad, Ms. Anumolu was inspired by the exceptional regal architecture around her. She eventually took her love of design and culture and wove it into a framework for beautifully embroidered ensembles.
Exquisite embroidery is the cornerstone of the Mishru aesthetic, and subtle embellishments accented by the eye-catching hues and avant-garde silhouettes are a mainstay of the label.
This season, at the Lakmé Fashion Week, Mishru’s latest collection,‘Form & Feeling, draws on nature as its ultimate muse. A delicate balance of femininity and tailored strength, the collection features colours, shapes and forms inspired by the natural world and stylised to provide an eye-catching repertoire of garments for those who savour the playfulness and lightness of being that these designs afford the wearer.
“Our design philosophy at Mishru starts with a few keywords: subtlety, lightness and surprise. The embroidery is exceptionally detailed, typically in an unusual relief colour of off-white pearls and glass beads which compliments the collections sublime colour palette,” says Ms. Anumolu.
The collection consists of hand-embroidered jackets, lehengas, fusion silhouettes and gowns. The all-over ornateness in every piece maintains a delicate softness thanks to its colour-shifting embellishment style. This is also accentuated with unexpected combinations/references/techniques – kalamkari as embroidery, or marbling of fabric, 3D illusion embroidery and the adaptation of architectural jaals into embroidery patterns.
Mostly decked up in vivid shades of reds and greens, the lineup also sees boldness in black for both men and women. The Mishru customer is as comfortable in playing along as in standing out.
Actress Mrunal Thakur was the showstopper for Mishru by Swapna Anumolu. She wore a dreamy red lehenga embellished with hand-cut 3D self-coloured flowers that packs in the romance of flowers in full bloom. The creation spotlights impeccable craftsmanship through its silk thread textured flowers drenched in intensely feminine fuchsia pink, French knots and a silk crystal dupatta.
