August 24, 2021: Titled ‘Wanderlust’, the Sabyasachi x H&M collection presents rich textiles in classic and contemporary Indian silhouettes, resonating with the modern global nomad mindset.
The Head of New Development at H&M, Maria Gemzell talked about how the use of homegrown crafts and textiles is valued more than ever during the current times, something that Sabyasachi is renowned for and soon this would be available as a stunning collection worldwide.
This collection features soothing and rich fabrics, making it a perfect modern statement for elegant loungewear for fashion enthusiasts seeking a diverse and chic ensemble. The Sabyasachi Art Foundation has brought several Indian textiles and print traditions to life, conscientiously crafted and embroidered in multicultural silhouettes, making it a key highlight of this collection.
Offering a complete fashion wardrobe for both men and women, the Sabyasachi x H&M collection also includes accessories, jewellery, footwear and sunglasses – all at accessible price points. The wide pants, tunics, blouses, breezy shirts and long flowy dresses are some of the highlight pieces of this collection; which also has on offer a first-of-its-kind collaboration saree exclusively designed for customers in India.
With each store going through daily sanitisation routines, temperature checks, mandatory masks inside the stores, and strict social distancing protocols followed; H&M is committed to offering its customers a safe and clean shopping experience. Therefore, ensuring a responsible in-store shopping experience, customers are required to pre-register their preferred date and time of visit to the nearest H&M store on the website, HM.com. Shopping in-store is only possible with prior appointments.
The collection is accessible on the H&M website and Myntra, in India, aside from select stores. The cities where the collection is available in India are Delhi, Ahmedabad, Gurugram, Bangalore, Mohali, Chennai, Hyderabad, Noida and Lucknow. This collection is also available at select H&M flagship stores around the world, and hm.com worldwide.
