September 6, 2022: The Indian conscious couture brand JADE by Monica and Karishma has crafted magic, memories and magnificence for over a decade in womenswear. The couture house makes a dazzling foray into menswear to launch JADE Man with a debut collection titled ‘Ananta’.
Monica Shah, Founder of JADE Man, says, "When I embarked on this journey to create menswear, I wanted to reinterpret the formal aesthetic of the tailoring universe with emblematic pieces like the bandhgalas and sherwanis. Moreover, I wanted to express Jade's exceptional savoir faire so each ensemble is an ode to the art of detail. True to the Jade spirit, I wanted each piece to adapt easily to any occasion or season."
With this first menswear outing, Monica & Karishma explore and expound the possibilities of new designs, methodologies and creations in menswear. JADE has utilized its expertise in Ek Taar and Kasab techniques to create highly detailed womenswear. The new menswear couture collection takes forward that design narrative into the arena of menswear sartorial bespoke.
Sherwanis in white, ivory, beige, rose gold, powder blue and black complement the long, lean, impeccably crafted kurtas and slim trousers. Sharply tailored bandi jackets and knee-length ceremonial coats have a dialogue with the textured and jewel-toned kurtas underneath. Embodying the contemporary insights of less is more and power dressing, each ensemble takes on a suave, sophisticated silhouette. Moreover, each separate can be mixed and matched, leaving ample scope for endless styling options.
Glistening with heritage Kasab embroidery technique, the collection is a heartfelt ode to India's ancient art and crafts, which have a global appeal. Making these weaving techniques contemporary and modern, the dynamic duo with this outing make yet another effort to let the craft-based menswear couture take new proportions.
JADE Man is a homage to today's individualistic style mavens, who are experimental and like to carve their unique style. Each creation is an heirloom collectable steeped in symbolism and narrates a fantastic story of its own.
