August 26, 2022: Growing up surrounded by the beauty of jewellery, myriad stones and precious metals, Avika Mehta, daughter of jewellery designer Falguni Mehta, decided to become a jewellery designer herself. In her formative years, Avika was accustomed to accompanying her mother to their workshop and travels and, on occasions, also wearing exquisite jadau pieces for festivities. She always dreamt of incorporating them as an accessory in her daily attire, which inspired her to build her new label that offers an affordable pret line of jadau jewellery.
“My endeavour is to build on the strong legacy of Falguni Mehta to bring forth the luxury and charm of the old-world jewellery with a modern twist to all ages. I have always had a passion for jadau, and this will represent the label in the new era,” says Avika Mehta as she launched her new label – Avika Love, Falguni Mehta.
The collection comprises quirky, delicate, intricate pieces such as hoops, tennis bracelets and rings which can be worn with your regular shirt or kurta with equal ease. While maintaining glimpses of tradition with minimalism, this collection is an amalgamation of uncut diamonds with 18k gold, a mix of precious-coloured stones and modern designs – a delight for the newer generations of today.
The parent brand Falguni Mehta is synonymous with occasion and bridal wear, while the Avika Love Falguni Mehta brand aims for pret, everyday, modern, and cocktail jewellery. Not only does the jewellery please the eye, but it is so light in weight that it is ideal for the wearer.
