March 1, 2021: Combining forces for a positive change, Lakmé Fashion Week (LFW) – organised by Lakmé & RISE Worldwide (formerly IMG Reliance) – and Fashion Design Council of India (FDCI) will present a joint schedule this season at Lakmé Fashion Week. The Phygital Fashion Week will take place from March 16-21, 2021. The event will have a special “unity logo” designed to mark this occasion.
The joint schedule and lineup will comprise the best of curation and designers from Delhi, Mumbai and across India. FDCI & Lakmé Fashion Week will jointly present the Opening Show on March 16, and will culminate with the Lakmé Absolute Grand Finale on March 21. The event will also feature the prestigious talent discovery programme GenNext for designers as well as promote modelling talent through FDCI’s #GetNoticed Model Hunt besides other innovations. Both FDCI and LFW will continue their buyer programmes launched last season as well.
Sunil Sethi, Chairman, FDCI, commented, “The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint. The pandemic has darkened the clouds, this will add a silver lining to the business of fashion and help sharpen the needs of the fast changing world. Lakmé, RISE Worldwide and FDCI will now have a shared purpose and belonging as we both reinvent the wheel in uncertain times. We are delighted to present this fashion week together.”
Jaspreet Chandok, Head – Lifestyle Businesses at RISE Worldwide, said, “RISE Worldwide’s ultimate goal is the development of eco-systems that we operate in and we feel this partnership will help elevate the fashion industry to new heights. We are glad to partner with the FDCI and look forward to jointly present Lakmé Fashion Week this season, as we RISE as one."
