February 12, 2020: The M Missoni mission is to remix, re-use and respect. The familiar Missoni codes are flipped and turned into a new esthetic, creating unique products with pre-existent materials and deadstock from Missoni or other suppliers. As a result of their timely ideation and execution, Margherita Missoni accepted the Innovator Award on behalf of M Missoni, for their use of upcycling materials in their collections., The award was presented by as the premier platform for sustainable fashion, Maison de Mode, which hosted its 3rd annual Sustainable Style Awards in partnership with Aveda at 1 Hotel West Hollywood.
The Innovator Award is given to a brand in fashion, jewellery or accessories for their achievement and excellence in sustainable design and practice. Factors considered are business alignment with positive social and environmental impact in regards to corporate responsibility, material’s integrity, production, and supply chain.Ms. Missoni wore an M Missoni dress made from eco-sustainable fabric and cardigan made from upcycled Missoni yarns. The pieces worn will be auctioned online on Maison de Mode’s website with 100% of the proceeds benefiting charity: water.
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A new brand with only three seasons in, M Missoni has repurposed 26,000 meters of Missoni stock fabric and 1200 kilos of stock yarn. The brand has created jobs in countries such as Ethiopia, Peru and Ghana. M Missoni is not yet a fully sustainable brand although it is constantly striving to improve and move forward toward that direction.
The honorees are selected by the international MAISON DE MODE committee of leaders, including Livia Firth (Founder EcoAge), Lisa Smilor (Executive Vice President, CFDA), Nadja Swarovski (Executive Board, Swarovski Group), Nina Garcia (Editor-in-Chief, ELLE Magazine), Julie Gilhart (Fashion Consultant) and Rickie de Sole (Head of Fashion Initiatives, Vogue).
