November 26, 2019: Luxury fashion brand Missoni sets its sight on Asia with the launch of their first flagship store in Singapore at luxury mall The Shoppes by Marina Bay Sands. This marks a new retail milestone for the luxury Italian brand that has been well loved internationally for its vibrant knitwear designs.
The new store, located in the Luxury Zone of the mall, was personally designed and conceptualised by Angela Missoni herself, showcasing the most iconic elements of the brand while harmoniously bringing together the characteristics of the space in which it stands. The boutique features Missoni’s Womenswear, Menswear, Beachwear and Accessories collections alongside the new M Missoni collection designed by Margherita Maccapani Missoni.
“It’s very exciting to have this opportunity to bring the Missoni brand to Singapore’s most iconic luxury mall. Singapore is the perfect location for us to debut our flagship boutique and we hope this will open up new doors for Missoni to expand the brand within the whole Southeast Asia region,” Angela Missoni said.