May 19, 2015: Montegrappa, the luxury pen manufacturer, launched its flagship boutique at the Palladium, the luxury shopping destination in Mumbai. The luxury boutique was officially inaugurated by Giuseppe Aquila, CEO, Montegrapa Italia in presence of Bollywood actor Saif Ali Khan as chief guest. The new store spells splendor with swanky décor, elegant interiors and features wide range of writing instruments, watches, perfumes, cufflinks and leather accessories.
Mr. Giuseppe Aquila, CEO, Montegrappa Italia, said, “We have been active in India since the last 2 years and find high degree of acceptance for Montegrappa products among true connoisseurs of luxury. The new store will be an amazing opportunity to showcase wide collection of the world’s most luxurious handcrafted pens and accessories with marked Italian craftsmanship.”
Montegrappa was among the first to use celluloid, elevating it to the material of choice for superior pens. The company’s skilled craftsmen were able to perfect the manufacturing process with original and precise technical solutions, which served as the platforms for the artistry of the pens’ designers. Through the ensuing decades, Montegrappa would produce numerous models, now highly collectible. The company has always demonstrated a skill for creating limited edition writing instruments for calligraphers, fastidious collectors and lovers of objets d’art.
In 2010, the great racing driver Jean Alesi and actor, writer, and director Sylvester Stallone became shareholders and board members. Mr Stallone, described as a long-time aficionado and collector of Montegrappa pens, also serves as the face of Montegrappa in its advertising campaign.
Among the subjects embodied in Montegrappa writing instruments have been the 150th anniversary of Italy’s Unification, the home of golf St. Andrews Links, the city of St. Petersburg, Formula One Legend Ayrton Senna, football icon Pelé, Nelson Mandela and many more. Montegrappa’s appeal has charmed well-known enthusiasts for the brand. It is a roll-call of distinguished heads-of-state, popes, royalty, actors, musicians, artists, sportsmen, writers and celebrities who have been proud owners of Montegrappa pens during its first century. Among these notables are His Holiness John Paul II, His Majesty King Juan Carlos of Spain, His Majesty King Hussein of Jordan, Her Majesty Queen Sirikit of Thailand, His Majesty Sultan Hassanal Bolkiah of Brunei, Antonio Banderas, Al Pacino, Jean Todt, Stirling Moss, Zinedine Zidane, Michel Platini, Naomi Campbell, Paulo Coelho and countless others.
Coordinates: 17 B, 1st Floor, Palladium, Lower Parel, Mumbai, India
