June 24, 2020: Luxury brand Ralph Lauren has been standing for inclusivity for a long time. Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, Ralph Lauren will launch a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection for adults and children. The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold to benefit LGBTQIA+ organizations around the world. The Stonewall Community Foundation prioritizes and lifts up those who experience the greatest vulnerability within the community, including communities of color and transgender, gender non-conforming, and non-binary people.
The dynamic digital marketing campaign showcases stories of inclusion, freedom, equality and self-love. Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M. Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family. This campaign shares their messages to the world about identity, racism, liberty, individuality and what they stand for.
Ralph Lauren is also partnering with key LGBTQIA+ media outlets globally and cover issues that speak to the community year-round. Support will kick off with virtual Instagram Live, You Tube and Twitch Events that celebrate Pride month, amplifying queer voices and hosting conversations of community changemakers.
The Polo Pride capsule collection features the iconic Polo Pony reimagined in rainbow colors. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. Additionally, Ralph Lauren Fragrances is introducing limited-edition Pride packaging on select fragrances along with a supplemental donation to the Stonewall Community Foundation.
The Pride capsule collection is currently available globally on RalphLauren.com.
