April 19, 2022: Going forward with its string of deals to acquire stakes in Indian couture brands, Reliance Brands Limited (RBL) has now invested in one of India’s foremost couturiers – Abu Jani Sandeep Khosla (AJSK) – for a 51% majority stake. The partnership is aimed at accelerating the 35-year-old couture house’s growth plans in India and across the globe.
Launched in 1986, couture label Abu Jani Sandeep Khosla is internationally feted for its cutting-edge quality and classically elegant style. The richness of India's heritage suffused with divine, pathbreaking design makes every AJSK garment a modern masterpiece. Trendsetters for high fashion, they are best distinguished for introducing mirrorwork, crushed cotton and silk, chikankari and khadi as couture
At AJSK, the finest fabrics combine with the most exquisite embroideries and intricate embellishments to create unparalleled quality and aesthetic appeal. The emphasis is on timeless style rather than transient trends. Many celebrities have donned creations by the designer duo for their weddings and red carpet events – be it Judie Dench, Sonam Kapoor or Deepika Padukone.
The fashion house Abu Jani Sandeep Khosla currently features three other labels: ASAL by Abu Sandeep, a diffusion, formal, occasion and wedding wear, womenswear label; GULABO by Abu Sandeep, luxe pret separates, featuring casual and formal wear for women; and MARD by Abu Sandeep, a formal and occasion wear men’s label.
"When we started Abu Jani Sandeep Khosla our mission was clear, we wanted to bring India’s impeccable craftsmanship and sense of style that had developed over centuries to the modern world. We wanted Indians to feel proud of our culture and we’re determined to ensure it was revered in the global fashion landscape. In the past 35 years we have done just that, not only have we brought traditional techniques back to life, but we have also created new ones that reflect the tastes and culture of modern India. Now with the support of Reliance Brands, we will be able to finally fulfil our ambition of global expansion. With RBL's world-class team steering our brand onto the global stage, this is an exciting time for Indian fashion. With this new venture we hope to permanently place our craft where it belongs, at the best runways and racks across the world,” said Abu Sandeep.
Abu Jani and Sandeep Khosla will continue to lead the design and creative direction of the brand.
