September 6, 2022: After pioneering the conscious luxury fashion industry, Stella McCartney’s ambition is to offer an alternative to luxury skincare – termed as Alter-Care. This new approach supports caring for ourselves and Mother Earth in perfect harmony. Rooted in nature, with Ms. McCartney’s vegan and cruelty-free principles at its heart, her new ‘conscious luxury’ skincare line is natural, effective, and responsible.
“We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying. We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone. I believe the consumer needs to know there’s another way, that they have a choice,” said Ms. McCartney.
Based on Ms. McCartney’s philosophy of using ‘only what you need, the range consists of three essential products: Reset Cleanser, Alter-Care Serum and Restore Cream. The line-up culminates three years of innovation and exploration with LVMH Recherche, the Group’s Beauty R&D unit. This new range has been formulated to work in harmony with the skin, offering impressive, clinically-proven results, supporting its critical functions of regeneration and protection.
Each stage of the product lifecycle has been challenged to minimise its impact – from the ingredients to the packaging to operations through to consumer usage. All product formulas are made with at least 99% natural-origin ingredients, and each is available in a unique eco-conscious refill. The line has a uniquely beautiful scent, ‘High Cliff’, created in collaboration with renowned perfumer Francis Kurkdjian, Founder and Artistic Director of Maison Francis Kurkdjian and Perfume Creation Director of Parfums Christian Dior.
“I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients. The launch of STELLA by Stella McCartney perfectly resonates with the Group’s longstanding commitment toward sustainability, and we are proud to support it,” said Antoine Arnault, Image & Environment, LVMH.
