January 26, 2021: Swiss luxury watch brand Tag Heuer has announced the signing of Naomi Osaka as a brand ambassador. A top tennis player, and an exceptional athlete, Ms. Osaka is also recognized as a committed social activist.
Since joining the WTA professional circuit in 2013, Naomi Osaka has become one of the most influential tennis players in the world, even defeating Serena Williams in a U.S. Open championship. She was named “Newcomer of the Year” at the 2016 WTA Awards. Ms. Osaka was the first Asian woman to hold the number one position in singles, and the first Japanese player ever to win a Grand Slam event: the U.S. Open in 2018. That was followed by her Australian Open championship in 2019 and a second U.S. Open title in 2020.
The superstar has also become a leading voice for social justice. Ms. Osaka also expresses herself through fashion, which she describes as a passion second only to tennis. Her sense of style is as bold and eye-catching as her tennis game and her new TAG Heuer watches will complement her fashion choices and elevate the profile of the brand’s new pieces for women.
Ms. Osaka says, “I’m excited and honored to join TAG Heuer as brand ambassador. It’s a partnership and friendship that exemplifies our shared mindset and values. The brand’s trailblazing approach with their ‘Don’t crack under pressure’ motto speaks to the way I live my life both on and off the court.”
As per an official statement, TAG Heuer recognizes in Ms. Osaka “a bold expression of its founding values – passion for action, high performance, mental strength and avant-garde – and sees her as a natural and authentic fit for the company.”
A multicultural citizen of the world, Ms. Osaka was born to a Japanese mother and a Haitian-born father. She moved to the USA when she was a toddler and still makes her home there, but when the Tokyo 2020 Olympic Games are finally contested in August of 2021, she will be playing for the host nation.
“We are very proud to have Naomi join the TAG Heuer family. Her athletic record and commitment to excellence are outstanding but even more impressive is her passionate spirit and drive for advocacy which is an inspiration to so many. We are excited to support Naomi as she kicks off her 2021 season and prepares for her Olympic debut,” says Frédéric Arnault, CEO of TAG Heuer.
