May 10, 2018: Regarded as a premiere experience for watch connoisseurs, Madison Avenue Watch Week in New York offers a “first look” at the timepieces launched during Salon International de la Haute Horlogerie and Baselworld World Watch and Jewelry Show. This year’s Madison Avenue Watch Week is scheduled for Monday, May 14 to Saturday, May 19.
Participating watch brands and retailers include A. Lange & Söhne, Apple, Chopard, David Yurman, De Beers, F.P. Journe, Hublot, Jaeger-LeCoultre, Montblanc, Officine Panerai and Vacheron Constantin. By visiting the event website, watch collectors and connoisseurs can register to participate in private events, as well as schedule individual appointments with participating brands.
Madison Avenue Watch Week will include artisan demonstrations; discussions with watchmakers; presentations regarding trends in design, manufacturing and mechanism technology; exhibitions of antique and historic timepieces and exclusive VIP sales appointments.
Among the experiences, A. Lange & Söhne’s Master Watchmaker will be onsite to demonstrate the unique intricacy of their movements. Vacheron Constantin will host a wine soiree and conversation with author Matt Hranek of “A Man & His Watch” as he shares stories and takes guests on a “Journey in Watch Collecting”. Apple invites guests to take a navigational tour of their own or a new Apple Watch. Enjoy a cocktail and discover the Special Edition Lo Scienziato-Luminor 1950 Tourbillon at Officine Panerai.
