As a gentle reminder to embrace mindfulness and tranquility in our everyday lives, Indian fashion house, Anita Dongre, presented Azure, a collection inspired by the vastness and serenity of the ocean. Created in collaboration with Bemberg™, this collection celebrates the unparalleled craftsmanship of India while prioritizing sustainability.
Bemberg™, also known as Cupro, is a naturally sourced regenerated cellulose fiber, representing both luxury and nature.
Sourced exclusively from Asahi Kasei in Japan, Bemberg™ yarn perfectly aligns with Anita Dongre’s vision of leveraging fashion as a force for good. The partnership shows a significant stride towards creating fashion that is not only visually stunning but also environmentally considerate.
Anita Dongre, Chairwoman, Founder, and CEO said, “At Anita Dongre, we are dedicated to being mindful in every aspect of our business. The ‘Azure’ collection is a testament to our unwavering commitment to sustainability, utilising Bemberg™️ yarn that biodegrades easily into soil and marine ecosystems.”
The Azure collection reflects the gentle ebb and flow of waves against a backdrop of pristine skies. With soft hues and delicate color palettes, the collection introduces a fresh, breezy aesthetic, featuring flowy dresses, kaftans, and elegant sets designed to elevate the simplicity of spring-summer fashion.
It is a harmonious blend of beauty, sustainability, and craftsmanship that defines the essence of modern luxury fashion.
