Ashok Som

Ashok Som is Professor of Management Department at ESSEC Business School. Professor Som's expertise is in global strategy and re-designing organizations within diverse contexts. He is author of the books The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management (Wiley, 2015), International Management: Managing the Global Corporation (McGrawHill, 2009) and Organization Re-design and Innovative HRM (Oxford University Press, 2008). His current research is on creative industries focusing on luxury, movie and art industry. He is a regular speaker in international conferences and consults with European and Indian multi-nationals.

Ashok Som

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5 Growth Strategies used by Luxury Brands to Survive the Crisis

May 13, 2015 No Comments

The recent crisis hit the luxury industry hard, of course. But how they all came out of it strongly is another story…

Ashok Som

Ashok Som

All articles by the author

5 Growth Strategies used by Luxury Brands to Survive the Crisis

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