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How does putting a pen a certain way in your luxury store make a difference? It does make a huge impact. The key is in details…

Continuing from the previous part which discussed how to ‘train the trainer’ and how to begin training of sales people, the column continues to discuss the next three points.

You know the importance of training sales personnel in your store. Now learn how to make and execute training programmes.

Those luxury brand stores look glamourous and chic. But when you go inside, you are met with some non-interested sales people who just blurt out the price like an automated machine. Is that the image you want for your store? Here’s why you should take the matter in hand…