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Balenciaga & Reliance Brands Ltd. open the brand’s first Indian store

Mumbai’s luxury shopping landscape sees a slew of arrivals of global authentic brands, including Balenciaga and Bvlgari.

The renowned Spanish brand, Balenciaga, is all set to captivate its discerning Indian clientele with its latest opening – a store in Mumbai’s Jio World Plaza – in partnership with Reliance Brands Limited (RBL).

Balenciaga store

Image for representational purposes only.

Over the past few years, RBL has been diligently dedicated to introducing leading global brands to the Indian market while consistently supporting indigenous brands. RBL’s current portfolio of brand partnerships includes prestigious names such as Hugo Boss, Jimmy Choo, Kate Spade New York, Bottega Veneta, Tiffany & Co., and more.

Balenciaga’s first Indian store offers the latest in Balenciaga men’s and women’s ready-to-wear, shoes, bags, accessories, eyewear, and jewelry. The store design follows the brand’s experiential Raw Architecture concept, where surfaces are intentionally left raw, instead adding evocative details like simulated corrosion or rough edges.

Brushed concrete floors resemble sidewalk tiles, while walls and shelving units are paneled with stained and aged concrete as well, creating the illusion of a liminal indoor/outdoor space.

Balenciaga takes forward its uber-cool personality with ceiling grids, industrial lighting systems, and other exposed technical fixtures overhead. Aluminum tables, hanging racks, and faux leather benches are patinated and worn to simulate warehouse fixtures. Polished, underlit shelving punctuate the vacated effect with warmth and modernity.

With this design philosophy, builds and renovations respect existing structures, exposing their inner workings and accumulated histories. The resulting Balenciaga stores, therefore, inherently use fewer virgin materials.