July 7, 2017: Bally has enlisted leading Chinese actress Tang Yan as their first ever Asia Pacific spokesperson, launching the collaboration with the brand’s new Autumn Winter 2017 advertising campaign.
The collaboration with Tang Yan for the next two advertising campaigns provides Bally with a prominent platform to continue to develop its presence and build on its momentum within China.
New York-based fashion photographer Briana Capozzi shot the campaign in London in May. Tang Yan is shot in a minimal white studio alongside up and coming male model Antoine Duvernois, showcasing the brand repositioning. The campaign will break in September issues and in key Asia Pacific fashion and lifestyles titles, alongside robust digital and social media activity.
