May 31, 2022: There is a great deal of pride and merriment in the British air as the country gets ready to celebrate the Queen’s Platinum Jubilee this June. As the official Platinum Partner of the Pageant, Burberry is celebrating Her Majesty’s 70 years of service with a series of special celebrations.
Burberry has partnered with Historic Royal Palaces to support Superbloom, an immersive floral display which will encircle the Tower of London in honour of The Queen’s Platinum Jubilee.
As lead sponsor of the project, Burberry is contributing two original and immersive outdoor installations. First one is the Burberry Floating Meadow, designed to celebrate flora, fauna and the pollinators that will benefit from the project. It is a zero-waste installation that acts as an extension of Superbloom, highlighting both the critical importance of biodiversity to the world.
Comprised of over 5,000 plants, many of which can be seen in and around English river ecosystems, the meadow highlights the role natural grasslands and marshes play in storing carbon, and that flowering species play in providing food and nectar to pollinators and common riverside wildlife. The materials used to build the garden include 1.4 tonnes of recycled plastic collected from rivers around the UK, which is the equivalent of 58,000 plastic bottles or 3.3 million plastic drinking straws.
Every element of the floating meadow is responsibly sourced and will either be reused, repurposed or recycled. All plants will be replanted by Burberry volunteers. The floating meadow maps have also been created from seeded paper and vegetable inks, allowing visitors to plant and create their own meadow from home.
The second project is the Burberry Art Wall, which is situated at the entrance of Superbloom at the Tower of London. “For the Superbloom artwork, I took inspiration from the detail of Elizabethan tapestries and textile design, and visualised nature unfolding across these wide scenes. Throughout my work, I utilise 3D and CGI techniques to render a version of reality. In this case, I wanted to take the beauty of British wildlife, flora and fauna, and imagine it coming to life and thriving in a world where technology and nature coexist,” said Jon Emmony, Digital Artist.
To further mark this occasion, Burberry has also created an exclusive commemorative scarf. The scarf is hand-illustrated with motifs inspired by ancient British woodlands and the flora and fauna that live there. Yew trees, bluebells, butterflies and squirrels are joined by birds representing each of the four British nations: a robin for England, capercaillie for Scotland, sparrowhawk for Northern Ireland and golden eagle for Wales.
Available online as well as in select Burberry stores around the world, The Queen’s Platinum Jubilee silk square scarf will also adorn Burberry store flags and windows in the City of London for the duration of the Jubilee celebrations.
Burberry has also teamed up with the next generation of creatives to honour Her Majesty’s 70 years of service. Earlier this year, Burberry hosted a workshop at Armley Park Primary School in Leeds and invited students to create artwork and messages for The Queen. Each drawing or message has been enlarged and displayed on over 80 bus stops throughout the city of Westminster, near to where the Platinum Jubilee Pageant will take place, bringing the students’ inspiration to members of the public at this historic moment.
