April 5, 2016: London fashion label, Burberry launches its most significant men’s fragrance to date – Mr. Burberry.
The new perfume captures the duality of London – its traditional reverence yet cheeky subversion of all things old, its great elegance yet tousled casualness. Created by the brand’s Chief Creative and Chief Executive Officer, Christopher Bailey in collaboration with renowned perfumer, Francis Kurkdjain, the exquisite scent comes in an equally lavish bottle. Its sleek design, boasting a miniature black bowtie, draws inspiration from Burberry’s iconic trench coat.
Following its enticing advertising campaign, Mr. Burberry has ventured into the world, accompanied by a grooming line and a collection of ready-to-wear pieces.
