December 16, 2015: Highlighting and introducing new British talent, luxury fashion brand Burberry has launched its latest advertising campaign, which introduces its Spring/Summer 2016 collection.
The campaign consists of 40 images which showcase the brand’s newest ready-to-wear and accessories collections, including its made-in England heritage trench coats, Scottish-woven scarves, ponchos and latest bag styles.
Captured by renowned photographer Mario Testino, the campaign was shot in London under the creative direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
The campaign introduces an all-British cast of newcomers, each starring in a Burberry campaign for their first time. Dylan Brosnan (son of actor Pierce Brosnan) and sisters Ruth and May Bell, join Bella Yentob, Hayett Belarbi McCarthy, Eliza Fairbanks, Misha Hart, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson are a part of the campaign.
The campaign was shot on the same set as Burberry’s first ever Snapchat Campaign, when a series of dedicated images and accompanying videos were released live on the Burberry Snapchat platform in October. The Snapchat Campaign was live for just 24 hours, before disappearing, making Burberry the first brand to shoot and publish its advertising campaign, live as it happened through the platform.
