Search
Close this search box.
We are in the process of updating our website to give a better experience to our readers. Thank you for your patience as we work out the kinks and errors!
Search
Close this search box.

Bvlgari launches high jewelry collection Aeterna to celebrate its 140th anniversary

Priyanka Chopra Jonas stole the show in a magnificent piece, totalling more than 200 carats, from the new collection.

Inspired by the charm of Cinecittà and the spirit of La Dolce Vita, Bvlgari has always drawn to its roots in Rome for creative fuel. Once again, it found its spark in its hometown. In celebration of its 140th anniversary, the esteemed jewelry house proudly presented its latest high jewellery collection, Aeterna.

Bvlgari Aeterna collection

An equally dazzling celebration night was organized amidst the grandeur of Rome’s Terme di Diocleziano, a revered ancient architectural complex and open-air museum nestled in the heart of the Eternal City.

Bvlgari Aeterna collection

Long-time brand ambassador Priyanka Chopra Jonas graced the occasion bedecked in the opulent Serpenti Aeterna choker necklace, valued at an astounding $43 million. A single diamond exceeding 200 carats was cut into seven diamond drops totaling 140 carats, and delicately set into a sinuous, wave like structure with 698 baguette diamonds weighing 61.81 carats. The exquisite piece, which took 2,800 hours to complete, commemorates the fashion house’s remarkable 140-year heritage.

Bvlgari Aeterna Priyanka Chopra Jonas

Among the esteemed guests in attendance were brand ambassadors Liu Yifei, Shu Qi, and Hikari Mori. Meanwhile, The Idea of You actress Anne Hathaway made a statement in a stylish and contemporary GAP ensemble crafted by the fashion house’s innovative new creative director, Zac Posen.

Bvlgari Aeterna Anne Hathaway

The evening featured a spectacular jewelry show in the Chiostro Ludovisi, an intimate space constructed over the Terme’s large outdoor pool. Styled by Carine Roitfeld, the event showcased iconic models such as Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni, and Giacomo Cavalli.

Bvlgari Aeterna Carla Bruni

Guests enjoyed a poetic dance duet by Sadeck Berrabah and Eleonora Abbagnato, followed by a mesmerizing performance with 80 dancers. The evening included a gala dinner at Chiostro di Michelangelo, curated by Michelin-starred chef Massimiliano Alajmo, with a specially designed menu.

Bvlgari Aeterna collection

The night concluded with a live performance by acclaimed artist Elisa. Created by Dutch designer Sabine Marcelis, an immersive installation “Vista Aeterna” was gifted to Rome by Fondazione Bvlgari.

Bvlgari Aeterna collection

Bvlgari showcased the Aeterna collection in the Aula X of Terme di Diocleziano, a space highlighting the grandeur of ancient Roman baths. The Serpenti Aeterna necklace was the centerpiece of Ara Aeterna, with a video on its craftsmanship shown in a customized theater. Key Aeterna creations were displayed in designs inspired by Lina Bo Bardi, set against tapestries depicting Giovanni Battista Piranesi’s prints, created by Venetian weaver Rubelli. These prints included ancient maps of Rome. The exhibition also featured high jewelry pieces displayed in alabaster cases, emphasizing Rome’s unique light and its inspiration for Bvlgari’s collections.

SUGGESTED ARTICLES