February 11, 2021: Luxury brand Bvlgari has created an Italian sensorial experience with its new Bvlgari Allegra fragrance collection which includes five eaux de parfums and five magnifying essences. The parfums and essences can be combined to create a uniquely personal scent.
“All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome,” says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the collection.
Riva Solare has citrus-y notes, while Fiori d’Amore takes roses as its central focus. Amaretti and orange blossom are highlighted in Dolce Estasi while Rock’n’Rome has fruity notes. Fantasia Veneta, with patchouli, peach and vanilla, is perhaps the most complex of them all.
The glass bottles are inspired by the sculptured elegance of Roman columns and the colors of precious gems. The five Magnifying essences have white bottles, symbolizing the purity of the ingredients: musk, bergamot, rose, patchouli and vanilla. The Bvlgari Allegra collection is made entirely in Europe and protected by packaging that uses recycled materials. The glass bottles are designed for recycling.
