Bvlgari has chosen to renew its support for Save the Children throughout 2010. Save the Children is the largest independent international organization for the defense and championing of children’s rights, present in over 100 countries around the world. Nicola Bulgari, Vice Chairman of the Bulgari Group, announced that Bulgari renewed its partnership and commitment to the organisation during a Bulgari auction held at Christie’s in New York on December 8, 2009.
The evening represented the grand finale of all the initiatives held throughout the year that celebrated the brand’s 125 years anniversary, including the culmination of the company’s major fund-raising project to support Save the Children. As a result of this initiative, Bulgari was able to raise more than $9 million to support the Save the Children Campaign, $800,000 of which went to the children of Haiti.
In February 2009 Bulgari had launched a special ring and pendant for the Campaign that quickly became symbols par excellence for the commitment to Save the Children.
