June 25: 2014: Clinique, an authority in skin care and leading dermatological brand, has launched the NEW Clinique for Men, which marries dermatological know-how with common sense to bring men a curated portfolio of specialized skin care including cleansing, moisturizing, exfoliating, shaving, and targeted grooming products.
Clinique makes it easy for men to find the right products for their grooming needs with the Clinique Skin Care Diagnostic tool. Using software exclusive to Clinique on the Apple iPad, this state-of-the art diagnostic tool assists in identifying men’s skin type, and processes numerous product combinations to precisely address their personal skin care needs. The tool also allows men to browse by category or scan a product barcode to find out more. At the end of the intuitive analysis, men may choose to print a list of custom-fit product recommendations including order of use directions, or receive an email with the information.
Clinique’s skin care philosophy of cleanse, exfoliate, moisturize was created by the brand’s founding dermatologist Dr. Norman Orentreich over 45 years ago. Today this philosophy remains a cornerstone of the Clinique brand as a vital component to achieving and maintaining healthy, great skin.
Apart from face washes, soaps, exfoliating tonics and moisturizers, the Clinique assortment also includes Aloe Shave Gel and Post-Shave Soother. And once done with the daily necessities, Clinique turns its attention towards producing Anti-Age Eye Cream and Anti-Fatigue Eye Gel. Taking skin care for men to a higher level, Clinique also introduces the Dark Spot Corrector. It’s easier for men to look better now!
