Italian luxury clothing brand Paul & Shark has announced a major step forward in its global identity by bringing on Indian cricketer KL Rahul as its global brand ambassador. This is the first time the brand has chosen an Indian face to represent it worldwide, marking a milestone in both its international journey and its relationship with India.
The collaboration highlights Paul & Shark’s evolving vision of modern luxury—one that blends sport, travel, and everyday versatility, without losing touch with quality and craftsmanship. Known for his calm presence on and off the field, Rahul brings a strong personal sense of style that aligns with the brand’s approach: confident, effortless, and clear.
The cricketer-turned-new father said, “Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits,”
The Spring/Summer 2025 campaign has launched across Paul & Shark’s global platforms and KL Rahul’s official Instagram, with a strong emphasis on the Indian audience. India has been a key market for the brand for over 15 years, with a presence in major cities.
For over 40 years, Paul & Shark is known for combining traditional Italian tailoring with technical innovation, all under the guidance of the same family that founded it in 1975. The Spring/Summer 2025 collection reflects this balance—featuring fabrics like silk, linen, and cashmere, enhanced by high-performance elements such as the Typhoon membrane. The result is clothing that works across settings, from outdoor travel to everyday life, without compromising on design or comfort.
Paul & Shark CEO Andrea Dini said, “Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
The collaboration speaks to a larger shift within the luxury industry, where partnerships are less about image and more about shared values. For Paul & Shark, this means staying close to its core, performance, quality, and a connection to the sea and outdoors, while continuing to expand responsibly and meaningfully.
As Indian celebrities continue to represent international luxury brands, KL Rahul’s appointment as global ambassador isn’t just a moment of visibility—it’s a move that reflects where the brand is headed, international in reach, intentional in choice, and focused on people who bring more than a name to the table.
