November 18, 2014: Crowne Plaza Hotels & Resorts, part of IHG (InterContinental Hotels Group), unveiled its next generation guest room – an innovative design to meet the changing needs of today’s modern business traveller.
The new Crowne Plaza Hotels & Resorts guest room introduces a uniquely angled bed design, reducing noise levels and supporting a great night’s sleep. Working for past two years with leading designers from outside the sector, Future Agenda and Pearson Lloyd, specialising in areas such as the future of workspace, Crowne Plaza Hotels & Resorts has developed an intuitive, cutting-edge design that radically challenges the traditional norms of business space in hotels, creating a modern environment to meets the needs of business travellers in the 21st century.
The new Crowne Plaza room allows guests to move freely between three key areas – a cocooned bed, a flexible ‘nook’ and a streamlined workspace. The room’s new layout also ensures that there is space to pace – and think.
The uniquely angled bed has a padded, curved headboard which, along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps with better sleep. In comparison to a typical hotel room, consumer testing revealed a 30% improvement in noise reduction. The innovative ‘nook’ area offers a multi-purpose and comfortable space to hold informal meetings, doubling as an area to socialise and relax away from the traditional workspace. The dedicated, multi-purpose workspace offers a clutter free surface with accessible outlets and adjustable lighting – creating a productive environment for work as well as catering for vanity needs with a hair dryer in the drawer and mirror above the desk.
The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters.