February 22, 2011: We have seen launches been celebrated with celebrity parties. And we have seen launches happening with store interactions. But in a surprising twist, we saw a launch which actually explained the product with minutely!
International skin care brand Dermalogica launched its UltraCalming range of products. And not a celebrity was in sight! Instead the day was dedicated to skin care. Starting with a skin care conference, the launch had skin care expert Sharon Maxwell enumerating the ingredients of each product and their benefit. A 20-minute demonstration was given to the trade people on how to apply the whole range. This was followed by a testimonial as well, making you trust the brand completely.
The UltraCalming range is a complete system to help manage the multiple causes behind sensitized, inflamed skin, which can stem from a genetic predisposition towards sensitivity or as a result from environmental assaults. According to the American Academy of Dermatology, more than 50 per cent of the American population claim skin sensitivity based upon itching, redness, heat, stinging and dryness – symptoms of sensitized skin that can lead to premature aging. The same could be said true for India as well – with pollution, stress and climatic changes on a rampage!
All five UltraCalming products feature the highly-effective, proprietary UltraCalming Complex. This multi-benefit complex includes active ingredients that mediate immunogenic and neurogenic inflammatory triggers for immediate and long-term relief of inflamed, sensitized skin. It also includes botanicals and peptides that help mimic skin’s natural protective barrier, helping to strengthen skin cell structure against water loss and defend against dehydration-induced sensitization.
True to Dermalogica formulation standards, all UltraCalming products are free of known sensitizers like artificial fragrances and dyes, and tackle the challenges of treating sensitized, highly-reactive and recently resurfaced skin.
Available at: Dermalogica Flagship (16 Alaknanda, Nepean Sea Rd, Mumbai); and Dermalogica stockists across 21 cities nation-wide
