Watchmaker Eberhard & Co. has announced its latest brand ambassador, who is not a film celebrity or an athlete, but Corrado Lopresto – one of the most respected names in classic car collecting.
Mr. Lopresto is an architect and entrepreneur from Milan, known internationally for his dedication to preserving Italy’s automotive heritage. His collection, built with a deep respect for originality, includes one-of-a-kind vehicles, prototypes, and rare models from legendary names such as Ansaldo, Diatto, Stanguellini, and Isotta Fraschini. It spans more than a century, from 1901 to the present.
Rather than opting for cosmetic perfection, Mr. Lopresto approaches restoration through a cultural lens, focusing on historical accuracy and conservation. This philosophy has led to over 300 international awards, including more than 60 Best in Show honors and four Coppa d’Oro trophies at the Concorso d’Eleganza Villa d’Este.
His work earned wider recognition in 2017 when he received the Octane Award for restoring the only two known Isotta Fraschini Monterosa vehicles. Mr. Lopresto’s contribution to the preservation of automotive history has also been recognized by FIVA and UNESCO. Today, he ranks 22nd globally among collectors, as listed by The Key, and 35th among the most influential names in the classic car community, according to Magurio.
For Eberhard & Co., the partnership is a natural evolution of its long-standing relationship with the automotive world. Mario Peserico, General Manager of the brand, said, “The story of Eberhard & Co. is unique and deeply tied to the world of motoring, in a distinctive way. That’s why we carefully select our Brand Ambassadors. Choosing Lopresto was a natural decision: he is a true reference point in the automotive world, and he stands out for his respectful, roscante-driven, and passionate approach to classic cars. His work goes far beyond collecting—it’s a genuine passion, one that reflects the same dedication that has always driven Maison.”
For Mr. Lopresto, the shared sense of legacy was key to accepting the role. He says, “I’m very pleased to collaborate with a historic brand like Eberhard & Co. whose legacy spans over a century just like many of the cars. The historical and cultural side of this project is what I value most, and I believe this partnership can truly contribute something meaningful to the heritage of both our brands.”
In choosing Mr. Lopresto as its ambassador, Eberhard & Co. highlights the importance of the silver haired as a luxury consumer, while also underlining a shared dedication to history and innovation over fame.
