July 17, 2013: Marking Stefano Pilati's debut with his first runway collection for Ermenegildo Zegna, the traditional manual tailoring statute of the brand is poetically translated into an original pièce that took inspiration from the sound of the machines within the group’s production sites.
As interesting as that may sound, it had been composed and performed by pianist Maxence Cyrin to intersperse the contemporary rhythm of techno-industrial music by Klas Åhlund, in tune with images shot and edited by director Johan Söderberg for the video background of the Ermenegildo Zegna Fashion show.
Mr. Pilati’s concept for his first collaboration with the Zegna Group is clear: the collection is part of an interactive script; it’s aesthetically told through video and audio suggestions. Tailoring and chromatic gestures were the key elements of a fashion show.
Talk about making waves, Zegna is one brand that knows how to spell fashion.
