October 7, 2013: Estee Lauder’s new Pure Color Cello Shots gives a new way of adding colour to your personality. This collection of soft gels and water-light finishes washes lips and illuminates cheeks with a subtle glow of fresh colour for a look of radiant, effervescent beauty.
Designed to brighten and excite, the Pure Color Cheek Rush is a lightweight, innovative, transparent gel that provides cheeks with a pop of sheer, juicy colour for a fresh-faced look. The water-based formula leaves cheeks feeling hydrated through an infusion of natural extracts and moisturizing ingredients.
Oil-free and non-acnegenic as well as dermatologist and ophthalmologist-tested, Pure Color Cheek Rush is packaged in a shade-matched, high-gloss finish pump bottle with a silk-screened golden collar and Estée Lauder logo.
Availability: The Pure Color Cheek Rush is available at Estee Lauder stores and counters in India for INR 2,862
