March 20, 2015: Estée Lauder has unveiled the new Pure Color Envy Shine Sculpting Lipstick. The lipstick comes in new shades, moistures and shines, surrounding lips with effortless, luminous color, adding dimension for a fuller, more sculpted pout.
A uniquely modern formula envelops lips in long-lasting moisture. Featuring a new and exclusive Time Release Encapsulated Moisture Complex with micronized Hyaluronic Spheres that help boost lips’ ability to attract, capture and seal-in hydration. The lipstick comes in an ultra-chic palette of 16 beautifully feminine shades including delicate nudes, captivating corals, demure pinks and heavenly berries.
Inspired by modern architecture, the new package design is powerful, yet feminine. Its lines are contemporary, with a sleek and elegant silhouette. The color cues reflect Estée Lauder’s signature navy and gold, while golden plaques at each end of the case, and golden tones within the interior, convey the glamour and style of the brand. A magnetic closure always clicks the case perfectly into place and a new aspirational bullet shape make this ultrachic lipstick a statement in pure luxury.
