November 28, 2022: “Shantnu Nikhil Cricket Club is a long-awaited dream, inspired by our love for cricket and a vision to connect the sport to lifestyle promise. The building foundation of our childhood revolved around playing various sports, excelling in most of them. Since sport as a medium has had an incredible impact on how we carved our journey and has been one of the stronger virtues of our design philosophy, we are proud to present a fashion vocabulary which speaks the language of spunky, young urban India merged with a powerful sporting culture, as we offer a new aesthetic” says Designer Nikhil Mehra, talking about his latest venture with SNCC.
Maison Shantnu & Nikhil, known for an India proud sentiment across its blockbuster couture and bridge to luxury brands, expressed through unconventional designs, has become the first design house in India to present “Shantnu Nikhil Cricket Club” a new concept under the “S & N by Shantnu Nikhil” brand, that embraces the spirit of cricket in a unique amalgamation of sport with the designers’ signature fashion forms. This luxe, youthful label carries a bridge to the luxury design philosophy while offering regal looks to those who want to take their connection with the sport as well as their fashion game, a notch higher! SNCC introduces the batsman logo with a fresh perspective to the signature brand crest, which symbolizes the spirit of achievement that portrays a will to strive forward and a sense of unity: a culture that the club stands for.
“SNCC is an aspirational experience that has the power to influence the way people will dress and live life through the love of sport! It’s a culture we are empowering, where cricket is not just looked as a part of conversations but also celebrated as a form of personal expression,” adds Designer Shantanu Mehra.
Headlining the campaign to present “Shantnu Nikhil Cricket Club” is young cricket prodigy Shubman Gill who aptly represents the young, urban vibe of this new “cricket style” brand.
The contemporary lineup of the range is dedicated to preserving the game’s nostalgic and yet stylistic hallmarks on season-friendly fabrics like flat knit and premium silks. Crisp athletic-chic inspired details, that bring together style with function are a key highlight. From essential sartorial pieces like the genteel retro-doused varsity jackets, suave crested sweatshirts, sweater vests, classic and yet elevated cropped polos to classic pick me up accessories – neckerchiefs, sneakers, bucket hats, belts; SNCC infiltrates the modern-day wardrobe with a vision of easygoing everyday dressing injected with a jolt of much needed youthful swagger!
The SNCC collection is now live on their official website and stores across the country.
