September 26, 2020: Italian luxury fashion house Fendi has teamed up with Francis Kurkdijan, the master perfumer and co-founder of eponymous Roman fragrance house to create a stunning edition of the FENDIFRENESIA baguette line, this time in pink.
Crafted in the signature scented Selleria Cuoio Romano leather, the noble and natural material which inspired the creation of FENDIFRENESIA from the very beginning, the line features a regular baguette bag, a nano baguette bag and a new card case awash in heavenly light pink hue. The color as interpreted by Francis Kurkdijan is perfectly merged with the floral and cheerful eau de parfum. The line also comes with a 5ml bottle of the fragrance.
A new sensorial dimension is added to the FENDI synaesthesia, the evocative, inimitable and evanescent experience of feeling and visualizing a fragrance: hearing, with Sine, a synthetic interpretation of the fragrance by Roman StudioAIRA!
The new FENDIFRENESIA Pink Scented Collection was launched on September 24, 2020, during Milan Fashion Week at the FENDI Men’s Pop-Up Store in Via Montenapoleone, where two booths dedicated to the Yellow and Pink FENDIFRENESIA lines were displayed. For the occasion, the Maison will also launch five Yellow Men’s Regular Baguette bags.
The FENDIFRENESIA Yellow and Pink Scented Collection are available in selected Fendi boutiques worldwide and on fendi.com in Europe, Middle East and US.
