July 6, 2016: FENDI has chosen its hometown of Rome, Italy to celebrate its 90 year anniversary, staging a unique event on July 7, 2016 that will include a Fashion Show at the Trevi Fountain, followed by a dinner at Pincio Terrace, Villa Borghese.
Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. The Trevi Fountain, Roman icon, is a one-of-a-kind scenery for FENDI’s fashion show. FENDI, together with Karl Lagerfeld and Silvia Venturini Fendi, will celebrate 90 years of the Maison’s worldwide achievements, avant-garde experimentation, and research and innovation.
