January 28, 2019 – Zoya, the jewelry brand from the House of Tata, has reopened its flagship store at Delhi, now located in South Extension. Designed as a minimalist gallery of fine art, spread over 4,600 square feet where each piece resonates with reflections of Zoya’s inspirations from its journey around the world, the boutique is home to Zoya’s rare masterpieces. Celebrated designer Gauri Khan was guest of honour for the evening.
On this occasion, Zoya unveiled their two-part, fashion showcase by Zoya in collaboration with designer Monisha Jaising. Embellished gowns, lehengas, saris and cocktail dresses were paired with Zoya’s 6299 Hollywood Blvd., Whispers from the valley, Musee du Luxe and Pezzo D’Arte collections.
With three floors in Zoya’s signature tones of mushroom, champagne and orange, the store opens onto the ground floor presenting guests with its newer collections. A wide staircase or elevator leads to the basement unveiling a gallery of Zoya’s most iconic pieces. The first floor reveals the breadth of Zoya’s fine collections with an exclusive presentation of high value jewellery.
Private viewing areas with sheer curtains allow customers to peruse the collections at leisure and with discretion, or to converse intimately with Zoya’s master designers at call to help them customize their chosen pieces, while partaking in personally-curated gourmet hors d’oeuvres and flutes of bubbly.
CK Venkatraman, CEO, Jewellery Division, Titan Company, said, “Zoya is a home-grown luxury brand, with an Indian heart and an eye on the world. It holds a cherished spot in the Titan story. With the aesthetic value of unique design and refined craftsmanship becoming sought after benchmarks of selection, we see great potential in Zoya’s growth. Delhi has always been a very important market for all of Titan’s jewellery brands, and we are delighted to offer our customers this beautiful new space to explore Zoya’s splendid treasures.”
