July 7, 2012: The connection between fashion and real life has always been central to Giorgio Armani’s work. Thus, the designer has launched the Frames of Life project, which will foster a new and continuous dialogue, through a digital means of communication, with today’s generation.
In a move which reminds us of Burberry’s Art of the Trench, fashionistas can become stars on the armani.com/framesoflife website. All you have to do is take a picture on one of your holidays: an unforgettable moment, a place or a scene that captures life at its fullest. The photos can be uploaded using Instagram.
To become part of this new project, take a picture of yourself – or have someone take your picture – wearing your favourite sunglasses. Then choose one of Instagram’s filters and share it on social networks, adding the hashtag #FRAMESOFLIFE. Thanks to a partnership with followgram.me, the pictures will be uploaded to the “Frames of Your Holiday” album, which can be viewed on the armani.com/framesoflife website.
Giorgio Armani aim’s to create an impressive digital photo gallery which captures the most important and stylish moments of its customers, fans and followers.
