Why is it that videos of runway shows and ad campaigns get millions of views, and films on actual improvement and CSR done by brands go wasted?
We found one short film, Growing Tall, made in celebration of Gucci and UNICEF’s 10 year partnership, which touched our heart.
More than 7.5 million children in sub-Saharan Africa and Asia have gained improved access to quality education through this partnership. To mark this milestone, Gucci released Growing Tall, directed by Brooklyn-based filmmaker and cinematographer Christina Voros that highlights the power of education to transform lives, especially for girls and women.
The movie interviews and reiterates the experiences of children, teachers and parents in a rural community in Mozambique as they reflect on the progress made in education over the past decade. Gucci has donated more than US$20 million over the past 10 years, benefiting more than 7.5 million children to date.
During the past decade Gucci’s contribution to UNICEF’s work has focused on Schools for Africa, an initiative that expands access to quality education to girls, orphaned children and those living in extreme poverty. Through the partnership, Gucci has supported UNICEF’s efforts to increase primary school enrolment and influence national education policy by working with governments and partners in several countries including in Mozambique and Malawi.
Incredibly, this partnership has led to training of more than 8,700 teachers and educators, construction of nearly 300 school classrooms, supply of 14,600 school desks, and more such milestones have been reached.
Watch this beautiful movie on how, contribution, of any kind, can lead to a better future of a city, of a country.
