January 5, 2022: In celebration of the Year of the Tiger, beginning on February 1, 2022, Gucci has launched Gucci Tiger: a wide-ranging selection of ready-to-wear and accessories, for both men and women, featuring various renditions of the animal.
A new print, a reinterpretation of a late 1960s archival design by Vittorio Accornero – the artist and illustrator who created the House’s signature Flora design—depicts the tiger against a colorful backdrop of greenery and flowers in a pastel palette.
The print is presented in an all-over variation across the ready-to-wear assortment from outerwear and denim to shirts and dresses among other items. In a more subtle inclusion, it appears in the lining of a trench coat. A tiger and ‘Gucci Tiger’ wording are seen in patch form on jackets, jeans and knitwear, accompanied by a maxi multicolor monogram, Interlocking G or the equestrian-inspired Web stripe.
An ample range of sweatshirts and T-shirts feature the tiger and logo elements in diverse iterations. On some pieces, the tiger is painted by hand or applied as a patch crafted with artisanal crochet and embroidery techniques, rendering these styles one-of-a-kind.
Prints, patches and embroideries can also be seen on signature shoe and bag silhouettes, often combined with the GG monogram. Eyewear, silk accessories and hats round out the Gucci Tiger selection. Watches deserve a special mention as the design is eco-friendly in every way, starting from the recycled steel case to the dial and strap crafted from the brand’s animal-free Demetra material.
The exclusive, themed packaging for the collection is sustainable as well. Shoppers are made from paper sourced from responsibly managed forests, handles contain 100% recycled polyester and are knotted so to avoid the use of glues. Lastly, all ribbons are crafted from 100% organic cotton.
