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Gucci launches #StandWithWomen Campaign to Support Women And Girls

Gucci’s Chime for Change & The Kering Foundation announce #StandWithWomen addressing Gender-Based Violence during the COVID-19 pandemic, benefitting nonprofit partners worldwide

May 22, 2020: Women and girls are disproportionately affected during times of crisis, and the COVID-19 pandemic has intensified underlying gender inequities, including violence against women. Building on its ongoing efforts to help fight COVID-19 outbreak, Gucci, through its CHIME FOR CHANGE initiative,  and the KERING FOUNDATION have joined forces for #StandWithWomen, a new campaign to expand funding for nonprofit organizations on the frontlines of supporting women and girls around the world, and addressing gender-based violence during the COVID-19 pandemic.

The #StandWithWomen campaign was announced by CHIME FOR CHANGE Co-Founder and KERING FOUNDATION Board Director Salma Hayek Pinault with a video message calling for the global community to unite with women around the world and take a symbolic ‘stand’ against gender-based violence, especially during this time when access to health services and other resources is limited. Now more than ever is the time to join together to protect the health, safety and human rights of girls and women around the world,” Hayek Pinault said. “We stand in solidarity with women everywhere to put a stop to gender-based violence. We stand in solidarity with women everywhere because we cannot risk the progress we have made in the long fight for gender equality.”

Gucci launches #StandWithWomen Campaign to Support Women And Girls

Through #StandWithWomen, Gucci and the KERING FOUNDATION aim to confront the systemic issues affecting girls and women that have been exacerbated by this public health and economic crisis. Due to the current impact of the pandemic, as well as anticipated longer-term reductions in resources globally, without action and support for women-led organizations, the hard-fought gains made towards achieving gender equality is at real risk of regressing.

Through crowdfunding partner Global Giving, CHIME FOR CHANGE and the KERING FOUNDATION invite supporters around the world to join the campaign and directly contribute to #StandWithWomen at a dedicated webpage, globalgiving.org/standwithwomen.

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