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Gucci reintroduces its iconic bag, ‘The Jackie’

The House’s famous Hobo bag made a renewed appearance in the Gucci Autumn Winter 2020 men’s and women’s fashion show

September 12, 2020: The Jackie Bag, one of Gucci’s most recognizable styles, was imbued with a new relevance in the House’s latest Autumn Winter 2020 men’s and women’s fashion show. 

Gucci Jackie bag 1961 - 2020

The Hobo bag, created in 1961, is named after Jackie Kennedy who was photographed often with the bag and it came to be known simply as “The Jackie”. An important member of the Gucci bag family, ‘the Jackie’ has been reinterpreted by creative director Alesandro Michele as ‘the Jackie 1961’. 

Combining the archival house codes and Mr. Michele’s contemporary vision, the bag transcends traditional categorization of accessories with its non-binary attitude. The latest iteration of the Jackie comes in three different sizes – small, medium and mini and has been rendered in a pared down silhouette. With cleaner lines, the emphasis is on the rich leather and the piston closure. 

Cate Blanchett with Gucci Jackie bag 1961 - 2020

All styles of the Jackie 1961 are available in black and red leather as well as GG Supreme canvas with Web stripe. The small and mini versions come in a diverse colour palette including neutral-colored python as well as candy pastel hues of lilac, butter, light blue and soft pink. The long, detachable shoulder straps add to the versatility and functionality of the bag.

The new edition debuted in the men’s Fall Winter 2020 fashion show. Styled in diverse looks on both men and women, the most iconic bag has been successfully reinvented.