July 12, 2022: Travel is always in our minds, especially after the pandemic. Taking advantage of that craving, Gucci has launched a wide range of summer products, creating a colourful getaway wardrobe. Bags, sunglasses, hats, and beach blankets make up the exclusive local product offers, while the ready-to-wear and shoes will be available across all resort locations.
The women’s ready-to-wear selection presents a variety of day dresses, including cotton Sangallo styles and printed muslin gowns enriched with colourful lace details. Perfect to pack, matching sets of GG tweed or GG chevron adds an elegant yet relaxed feel. Swimsuits in various styles come in bright hues, including a tie-dye print one-piece defined by a palm tree and the Gucci logo. As a part of the exclusive destination offer, T-shirts, sweatshirts, and shorts feature the names of select cities.
The collection features handbags inspired by 20 incredibly scenic and vibrant cities, including Bondi, Cannes, Capri, Dubai, Cancun, Hawaii, Ibiza, Jeju, Marbella, Miami, Mykonos, Okinawa, Palm Desert, Phuket, Rio de Janeiro and more. The handbag selection sees a reimagination of the GG monogram with a zig-zag-patterned background and vibrant colour combinations unique to the specific warm-weather havens where they are sold exclusively.
A selection of destinations, including Cannes, Capri, Forte Dei Marmi, the Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo, and Rio de Janeiro, will also introduce new colour variations of signature Gucci Eyewear styles in acetate or combi constructions, available in the international fitting. Characterized by a summery and colourful spirit, each design features the name of the city it was inspired by.
The men’s ready-to-wear is defined by lightweight knitwear, linen jackets, patterned button-downs, tie-dyed T-shirts, and sweatshirts—all in seasonal hues— and a full selection of denim shirts shorts, and pants featuring playfully embroidered patches. The men’s collection features GG monogrammed espadrilles and Gucci Tennis 1977 sneakers in colourful prints.
Completing the array of items envisioned for the seaside, beach blankets, raffia-effect buckets, and baseball hats also showcase the regionally exclusive combinations of hues of the Resort GG monogram design.
The collection will be distributed through designated stores and on Gucci.com. At the resort destinations, unique Pop-Ups inspired by beachside cabanas will also showcase an exclusive product offering.
