July 7, 2020: Founded in 1891, Swiss watch manufacture Angelus was long known as a trailblazer of its time. And though today’s generation might not have heard of this has incredible watch brand, those in the know have whispered about it in intimate circles long enough.
The brand went dormant after the 1960s, but the Angelus name has reemerged in the 21st century. The revitalized watchmaker has embraced the best of the brand’s early legacy, from the 30s era logo to the innovation and manufacturing excellence long linked to the Angelus name. The modern Angelus brand unites athletic aesthetics and high-performance advanced engineering to create its all-tourbillon watch collections, which are now designed and produced entirely in-house. New President and industry veteran Bertrand Savary hopes to leverage the brand’s strengths and unique value proposition to usher in a new golden age of Angelus timepieces.
The Angelus product catalog currently includes five distinctive all-tourbillon timepiece collections ranging in price from $35,000 to $100,000. Angelus timepieces are fully skeletonized, and their openwork tourbillon movements are by no means delicate. From their beam-shaped bridges to their interchangeable lugs and straps, Angelus movements are built like athletes: lean, efficient, powerful, and adaptable. Alternative materials like sapphire, titanium, ceramic, and carbon fiber are regularly incorporated for aesthetic effect or for their unique properties of lightness and strength, to improve long term wear and performance.
Visually, Angelus designs underline the brand’s new athletic associations with bold forms, technological materials, and strategic use of color. Iconoclastic designs, superior Swiss engineering, and an incredible value proposition have positioned Angelus as a brand to watch, poised for robust expansion.
Mr. Savary says, “In all my years in the industry, I have never encountered a brand that can tick every box for a collector the way that Angelus can in terms of value, style, and quality. I was proud to join this brand to help build on the storied history of Angelus while writing a new chapter as an integrated, modern manufacture for a new era. We are proud to design and produce iconic modern luxury timepieces crafted to the highest standard for today’s clientele."
