July 19, 2017: H&M is collaborating with London based designer ERDEM and filmmaker Baz Luhrmann to make the narrative of this collection come to life. ERDEM created a women’s and men collection, the latter being one he has never done before Baz Luhrmann captured that enchanted world with a teaser video for the collection featuring people in silks and floral prints jogging through a garden of flowers. The collection will be available in India at select stores on November 2.
# E R D E M X H M & # H M I N D I A