June 28, 2022: Following Shangri-La’s recent announcement of their debut partnership with Make-A-Wish International, select hotels across the Middle East, Europe, India, the Indian Ocean, and Canada are launching dedicated summer experiences to support the foundation. Specially created restaurant experiences and ‘Make-A-Wish Come True’ stays will run until mid-October 2022. With each booking, Shangri-La will donate a percentage of the proceeds to help Make-A-Wish International grant wishes around the world for every eligible child with critical illnesses.
Shangri-La’s ‘Make-A-Wish Come True’ stay offers a minimum one night stay for two guests, including breakfast and a special local treat inspired by each hotel’s destination. Taking inspiration from the charity’s iconic star symbol, guests who book the ‘Make-A-Wish Come True’ stay in London will enjoy locally-inspired amenities such as delectable star cakes, made using chocolate from London’s Borough Market at Shangri-La The Shard, London.
An authentic Baklava Butler dedicated experience will be offered at Shangri-La Bosphorus, Istanbul; Shangri-La Toronto will offer guests honey infused treats made using the hotel’s very own beehive; and a sweet and savoury ‘Local Love’ delicacy from Shangri-La Bengaluru in India, made using local ingredients, will be offered amongst other locally inspired signature amenities.
Hotels are also offering specially created restaurant experiences with most donating a minimum of 5% of proceeds from each booking to the charity. From a five-course tasting menu at TING at Shangri-La The Shard, London to specially created afternoon teas across properties in Bengaluru, Istanbul, New Delhi and more.
The collaboration with Make-A-Wish International involves three campaigns running across the next 12 months. Following the summer experiences, hotels will unveil their festive campaign to include the creation of a bespoke, hand-made tiger toys paying homage to Shangri-La’s Asian heritage and the Year of the Tiger to launch on World Children’s Day on November 20, 2022. Hundred percent of proceeds from the toy will be given to Make-A-Wish International. Shangri-La will also celebrate Chinese New Year from January 22, 2023 with the third campaign installment and the creation of mystical Wishing Trees across select hotels.
Along with this, Shangri-La is working closely with the charity to help grant wishes to children with critical illness. The group’s first wish since the partnership launched took place recently at Shangri-La The Shard, London with a young girl staying in the hotel’s top Shangri-La suite.
