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In yet another swipe, Reliance invests into Abraham & Thakore

The avant-garde brand will see global expansion under Reliance’s wing

March 1, 2022: The conglomerate seems in a determined race to own India’s fashion scene as Reliance Retail Ventures Limited (RRVL), a subsidiary of Reliance Industries Ltd, invests in Abraham & Thakore Exports Pvt Ltd for a majority stake. Reliance Brands Ltd (RBL) will use its deep understanding of the affluent Indian customer and their heft across digital, retail operations, marketing, and supply chain platforms, to build brand Abraham & Thakore’s global appeal in the fashion and lifestyle category.

Kevin Abraham Thakore

Kevin Nigli, David Abraham & Rakesh Thakore

Launched in 1992 by David Abraham and Rakesh Thakore, they were soon joined by Kevin Nigli who famously became the “&” in Abraham & Thakore (A&T). A&T unlocked the potential and power of Indian handlooms by approaching them with modernity and meaning through weaving and design intervention in unconventional, even non-conformist ways.

A&T’s interpretation of Indian textiles started with loungewear and home collections that were first sold at The Conran Shop in London and later in global stores of repute such as Liberty, Browns, Harrod’s, and Selfridges. For almost 15 years the brand mostly retailed predominantly in international stores before coming to India with their first fashion show presentation.

From being showcased at Victoria & Albert Museum in London to creating carpets for Obeetee, the brand has had an exciting journey. The Abraham & Thakore Ikat sari is a part of the permanent collections of the Victoria & Albert Museum, and the brand’s creations were chosen for Fabric of India, V&A’s first major exhibition that explored the rich and multi-faceted world of Indian handmade fabrics, in 2015. 

Abraham Thakore

An Abraham & Thakore creation. ©

“Abraham & Thakore is excited to partner with RRVL, the company responsible for redefining India’s luxury landscape. Through this partnership we will be extending the presence of the brand and bring together both fashion and lifestyle collections which will include home furnishings and lounge wear,” said David Abraham.

The design trio, David Abraham, Rakesh Thakore and Kevin Nigli will continue to lead the creative direction of the brand.

Reliance has remapped by the Indian luxury fashion industry by recently investing in Manish Malhotra, Ritu Kumar, Anamika Khanna and Rahul Mishra.