THE BIG STORY

Smart Watches vs. Traditional Timepieces: What is the Future?

From telling time to counting your steps to switching off the lights in your home, smart watches have proven to be highly functional. Does that mean the end of life for mechanical luxury watches?

Social Media Influencers? It's Time for Virtual Influencers Now!

With the consumer rapidly seeking new experiences, luxury marketing companies are on their toes to come up with smarter strategies. Welcome virtual influencers, who do all the work, minus the hassles

Indian Luxury Brands - Diversifying in Design

Diversifying into auxiliary sectors has always been a fool-proof strategy of survival for brands. Example? Hermes, Louis Vuitton and Gucci have all diversified into fashion, perfumery, cosmetics and so on. Indian luxury brands have also started looking into ventures to broaden their spectrum of reach

Luxury Brands & The Growing Experience Economy

Mere material product consumption has evolved into providing more immersive experiences to customers. Luxury goods brands need to go back to the drawing table if they want to be on the positive side of the ‘Experience Economy’

Mohanjeet Grewal: The One who Conquers Love

It isn’t every day that one meets a fantastical enigma with the power to change their whole perspective to life. Here is a rare opportunity to take a deep dive into the mighty ocean that is Mohanjeet Grewal's life, as she fulfills dreams, wins hearts and eventually conquers love

Millennials & Gen Z: The Impact of True Digital Natives on Luxury

Just as luxury brands were starting to understand millennials, Gen Z is now cropping up on the retail radar as well. What does that bode for luxury brands? What is the difference between the two generations?

The Balvenie - Stories from Speyside

Gemma Paterson, The Balvenie Global Brand Ambassador, was in town in New Delhi, to help decipher the iconic Balvenie whisky

Luxury Cars & The Green Crusade

As with every industry, luxury car makers have also been hit by the green bug, especially as India introduces policies and taxes to promote speed towards the future

Classic Blue: Living the Shade with 7 Luxury Products

As Pantone begins the year by declaring Classic Blue as 2020’s color, we search for some luxurious items which you can incorporate in your lifestyle to tribute the hue

10 Drivers for the Indian Luxury Market - Trends 2020

With the advent of a new decade, the Indian luxury industry is seeing lucrative avenues as the world changes rapidly, and extremely uniquely. We mention 10 trends that will drive the Indian luxury market in 2020

Trends 2020: Sustainability & Millennials Redefine Luxury Travel

As the ‘touch and go’ trend dwindles, travel is becoming more meaningful and exhilarating in 2020. Here are 7 trends that are defining luxury travel this year

Green is the New Black: Luxury Sustainability in 2020

Tired of increasing air pollution, water contamination, heavily chemical-induced soil and all the resulting mayhem, citizens of the world, including luxury brands, are finally taking note, and making major changes which will paint a healthier world. Sustainability, even in luxury, is going to rule the next decade

Past & Future Unite to Make Today’s Jodhpur Luxurious

The Royal Family of Jodhpur, Motherland Joint Ventures and Architecture Discipline unite to regenerate Jodhpur and breathe life into its historic symbols. A project that brings us a new Jodhpur for a new decade and centuries to come.

Made in India: Making Local Luxury a Successful Philosophy

Luxury is exquisite, unique, coupled with craftsmanship at its best. With a surge of social media and globalisation, brands are often forced to adopt means and measures to cope with the ruthless competition. While carving a niche and staying authentic to their roots becomes difficult, we enlist a few brands that have succeeded in maintaining their ‘Made in India’ status quo

Tiffany & Co. in India: Painting the Town Blue

There may not be real breakfast at Tiffany’s first India store, but all the glamour from the film definitely is, along with all the reasons the brand is loved globally

Luxury Consumers of 2020: “Why should I buy you?”

With millennials increasingly taking a higher market share in the luxury industry consumer charts, and Gen Z gearing up with their own quirks, luxury brands have to forgo long established truths to create new ones

Luxury & COVID-19: Unity in Adversity

As the world grapples with the horrific reality of COVID-19, the luxury industry, after the first reactions of disbelief, has taken up arms against the pandemic to do their part for humanity

STIMULUS 2020: Addressing the Upcoming Challenges for India

Facing an extraordinary circumstance and uncertain future due to COVID-19, it is like a roller coaster ride with no idea what lies ahead. STIMULUS 2020, an extensive webinar, was an ideal platform that brought together experts from various industries, making an attempt to contemplate the future of the Indian Luxury Market

The Luxury Rebound – Shape of Things Post COVID

As the world faces a harsh reality and a cautious future, the global luxury industry will need to tread carefully, and intelligently, if it wants to succeed with a temperamental consumer

The Incredible Indian Luxury Bazaar: Decoding India Through the Ages

A book that attempts to elucidate India’s luxury market astutely, ‘The Incredible Indian Luxury Bazaar’ is a must for all those who wish to understand this unique country and its citizens

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