THE BIG STORY


The Luxury Influencer’s Role & Responsibility

As the pandemic gripped the world, many questions previously asked inside the halls of environmental organisations have now come out in common consciousness. One of them is the role of the influencer.


  • The ReFashion Hub: Addressing Sustainability & Water Wastage in Fashion

    Seven unique, forward-thinking Indian illustrators and artists collaborate with The ReFashion Hub to create awareness regarding water consumption in fashion, and to ask some pertinent questions in the garb of colorful comic artworks

  • The Fashion Pact: A New Paradigm to Transform the Industry

    An initiative that brings together roughly a third of the industry around a series of ambitious sustainability goals, The Fashion Pact commences, or attempts to commence, a new era of environmentally cognizant business decisions. A long overdue endeavour to regulate and hold the second most polluting industry accountable


Luxury Demography in 2021: East vs. West

With the most unexpected year at an end, global luxury spending has fallen dramatically with only ‘one place’ where sales had roared in leaps and bounds. With the overall luxury market under lockdown for a good amount of time, the new epicentre of luxury is set to take the crown!


  • Bottega Veneta’s Route to Social Media Detox

    When all of us thought that social media and the digital world would be the only way to move ahead, Daniel Lee’s Bottega Veneta made a stir by going in the opposite direction. A new frontier in the making, what does the luxury brand have up their sleeves?

  • Luxe 2021 – A Peek into the Future

    From a digital transformation to local shopping to robotic logistics, luxury is going to see a world of change in this new year, thanks to the ongoing pandemic

  • How Relaxation is Changing in a Post-COVID World

    What was a thriving ecosystem with personal masseuses to extraordinary spas to one-of-a-kind treatments, the pandemic has managed to shake the very primitive pillar of the spa industry – human interaction. Hoping the situation gets better soon, spa and recreational centres have equipped themselves to face a new reality

  • COVID-19: How it Brought Fashion & Technology Closer

    Some industries symbolize innovation and growth. They are the first to adopt new trends and experiment with the unknown. Fashion is also falling in line when it comes to innovation, up-to-datedness and creating what we’re calling the ‘new normal’. Technology is its partner in progress